Surprise ad for Apple TV begins airing on networks

To follow up with my last posts on Apple stuff, I bring you today an item on a new TV ad for the new Apple TV. Has anyone seen the ad yet? If so, what do you think? More importantly, has anyone purchased an Apple TV? What do you think? I am considering getting one, but not sure at this point. I have seen the emergence of hacks for this product, but I think the HD is way too small. Anyways, here is the lowdown on the new ad (on AppleInsider).