The Audience is Up to Something

I ran across this brilliant video by Peter Hirshberg of Technorati, and Michel Markman and I could not resist posting it. It is a nice view at how Technology and Web 2.0 can empower the people, giving them more room to choose instead of just taking what the mainstream media has been feeding us. My favorite line is (the mainstream media speaking here):

"Can't we just start blogging back at them?"
"Well yeah, but where's the money in that"

Here is the link to Michel Markman's post.